When chef Natascha Hess came to Xan for help with her first fast casual spot, the world was in the middle of the 2020 Covid shut down. With a small budget and a space to match, we were excited for the challenge. Ginger Pig’s name honors the magical root, featuring ginger infused Asian street-style food inspired by the chef’s time overseas. Our design solution balances the desire for a neighborhood bar feel, with a fast casual service model, all the while avoiding the look of a stereotypical Asian restaurant. The design is gritty meets street, and at the same time feels approachable. We relied on moody lighting, custom steel dividers and booths, contrasted with warm, reclaimed wood. There is a dedicated space for the bar, and fixtures in pops of color throughout. The corrugated metal ceiling reflects the red hot neon sign asking customers “have you eaten?” Finally, a mural by JUURI, and directed by Xan gives the space strong chi.
From Food Truck to Food Stall to Brick-and-Mortar