How do you transform a brand icon’s building and make it your own? We certainly enjoy a challenge. Our focus was to activate the design from all sides of the building’s exterior. To create a shining destination among the concrete. The design solution had to work from daytime into the evening. Inside, our charge was to take the DBC brand and give it legs to stand on its own. We planned for distinct dining areas to allow for flexibility in use. We love the biscuit kids wall graphic! The interior is a nod to the parent brand Atomic Cowboy with our use of midcentury industrial tones.
