Xan created a blended brand look for Caribou Coffee & Einstein’s Bagels. Our research discovered a thread that connected these two strong brands — Pride in Craft. The Bagel Case & the Coffee Theater are the focal points of this brand experience. We created a separation between the food line and the counter staff with a classic and clean, white subway tiled wall. The bagel display was moved to the back wall, with front and back team member access.
Working with the new co-branded graphics, we developed an artisan space that is not overly polished, and features craftsmanship in the finishes, and the fabrication of fixtures. We curated handcrafted materials, and the environment respects the color palettes of the two brands in equal balance in an earthy tone. The end result is stunning, showcasing natural materials — coconut tiles along the front counter, and real wood table tops with a wood burned logo.
“Given a very aggressive timeframe for the new concept design, Xan was dedicated and focused on creating an environment that would represent each brand, while constantly pushing our comfort zone as individual brand designers. I would like to thank Melissa and Dana directly for their incredible design sense, patience and always personable sense of humor that kept the stressful and steadfast process enjoyable from start to finish. The new Coffee & Bagels locations are going to be a huge success and it starts with the strength of the alluring and beautifully smart store design! Thank you!”
— Leslie Haver, Senior Director Store Design